2025.03.27
JPO: Trademark “SD-G” Registrable – Not consisting solely of a very simple and common mark
March 27, 2025
Trademark Attorney Noriko Yashiro
Appeal Number |
Rejection 2023-018010 (JP Appl. No. 2022-141811) |
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Date of Decision | February 25, 2025 |
Demandant (Applicant) | Sanwa Shutter Corporation |
Trademark(s) | SD-G (Standard characters) |
Designated Services and Class(es) | Metal materials for building or construction; prefabricated building assembly kits of metal; metal hardware; metal nameplates and door nameplates; letter boxes of metal; metal joinery fittings; in class 6 |
Judgement |
The applied-for-trademark consists of English letter string “SD-G” in Standard characters. Upon appeal, the JPO Appeal Examiners could not determine that the applied-for-trademark consists solely of a very simple and common mark in structure. In addition, it was found that even though there is an argument that marks combining Roman letters and Roman or Arabic numeral(s) with a ‘-’ (hyphen) are typically adopted and used as a type of signs or symbols to indicate the standard, model, part number, etc. of specific goods in trade, the Appeal Examiners were unable to find facts to determine that “SD-G” or similarly structured characters (consisting of two Roman alphabets and one Roman alphabet with a hyphen) are commonly used as a type of signs or symbols to indicate the standard, etc. in trade to say that such marks consist solely of a very simple and common mark in the fields of the designated goods through ex-officio searches. Further, the Appeal Examiners were unable to find circumstances in which traders and consumers of the designated goods would recognize that the applied-for-trademark consists solely of a very simple and common mark. With the above in mind, the Appeal Examiners could not determine that the applied-for-trademark consists solely of a very simple and common mark in structure. Thus, the applied-for-trademark should be registered. |
Comments |
The applicant recited the following earlier registered trademarks to indicate that marks combining two Roman letters and one Roman letter with a ‘-’ (hyphen) have been accepted and registered in identical/similar fields of the designated goods in Class 6:
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